Branding agency Storience (www.storience.com) has expanded internationally by opening an office in London in late September 2014. The decision came after the successful completion of a rebrand in England. On this occasion, agency founders Adriana and Ștefan Liuțe acknowledged Storience’s potential as a competitive player on the more mature and sophisticated British market.
”Britain is Europe’s most advanced branding market. We have always aspired to take on projects there. Our client was very pleased with our work and encouraged us to open a local office. To better cater to our British clients, it is important to be present locally, so opening an office in London was a natural decision,” says Adriana Liuțe, Managing Partner at Storience. ”The experience gained there will help us do better work for our other clients, as well.”
Storience already has a local representative in Britain. As Client Service Director, Ioana Jago is involved in bringing in new business and managing client relationships. Ioana has worked in marketing for 12 years – of which the last 8 in London – having managed various rebranding projects from the client side. She coordinated Storience’s most recent rebranding project in Britain – the first one for the agency’s London office. The project will be announced later this fall.
Adriana and Ștefan are confident that the commercial presence in Britain will generate new opportunities in other Western countries as well. In fact, the second client for the London branch is the University of Geneva. The Swiss academic institution retained Storience for the development of the visual identity and web presence for one of their cultural programs.
”We have been looking forward to having this international experience, because it helps us grow and evolve professionally. We believe that when you love your work and you do it well, financial success comes naturally,” says Ștefan Liuțe, Strategy Director at Storience.
Storience is the branding agency that builds consistent and captivating brands, much like stories with a red thread. Founded in July 2012 by Adriana and Ștefan Liuțe, its portfolio already comprises over 40 clients and has so far won four international awards. In 2013, Storience also launched Zâmburi (www.zamburi.ro), a series of short illustrated stories for grownups, sold as greeting cards.