According to IDC’s report China Enterprise Mobility Solution Analysis by Key Verticals, and the popularization of smartphones and consumer mobile applications, mobile applications have been widely applied in various vertical markets, and many industry customers have regarded mobile applications as the emphasis for next-step IT construction.
The latest research by IDC shows that the following characteristics are embodied in mobile applications within the industry market:
(1) Mobile applications for marketing and customer service are more popular. Enterprises in modern service industries, represented by banks, insurances, telecommunications, and transportation and logistics, take the lead in releasing B2C mobile applications targeted at consumer customers, such as mobile banking, mobile insurance, and mobile business office. Some consumers tend to transact businesses through smartphones so as to avoid queuing at a business office.
(2) The scale of field service staff is large. Universal mobile application demands exist among front-line staff or field service groups, such as managers, after-sale service team, governmental law enforcement staff, patrols and other types of user groups. In the industries of FMCG (fast-moving consumer goods), transportation and logistics, governments, and power and energy, mobile applications can effectively support the fieldwork of front-line users. Mobile terminal equipment is adopted to collect field information, including market dynamics, equipment assets, urban condition, and customer information, and field information can be rapidly uploaded to the back end systems at the headquarters; at the same time, the field staff can also search in real time for related information to carry out the work. These user groups, which cannot be covered by the traditional IT system, can now be comprehensively supported by the mobile applications.
(3) The general solution, represented by mobile office, is applicable to various industry users, which is the most popular application type at present. However, as the customers gradually understand mobility trends, mobile applications will be expanded to specific business scenarios in various industries, and many emerging and unique mobile applications will appear to cover broader user groups, change the traditional work pattern, and improve the working efficiency and the customer service quality.
According to IDC’s research, the industries of banks, insurances, FMCG, transportation and logistics, and governments have mobile applications with higher construction maturity.
“Most industry users still hold a wait-and-see attitude towards mobile applications as an emerging technical solution. As industry mobile solutions mature and increase understanding of mobile applications from customers, IDC expects more mobile applications to be built in the coming years. It is predicted that a large-scale industry will be formed in 2017, and the market size of enterprise mobile solution in 2017 will reach US$ 4.67 billion,” says Andy Wang, Research Manager, Enterprise System and Software Research, IDC China.