The most recent study conducted by research firm Pew Internet Project (an initiative of the Pew Research Center, a nonprofit “fact tank” that provides information on the issues, attitudes, and trends shaping America and the world) reveals the fact that the number of Americans ages 16 and older who own tablet computers has grown to 35%, and the share who have e-reading devices like Kindles and Nooks has grown to 24%.
Overall, the number of people who have a tablet or an e-book reader among those 16 and older now stands at 43%.
These latest figures come from a survey by the PewResearchCenter’s Internet Project which was conducted from July 18 to September 20, 1013 among 6,224 Americans ages 16 and older. The margin of error is plus or minus 1.4 percentage points.
Those who own the devices are especially likely to live in upper-income households and have relatively high levels of education. Up from 25% last year, more than half of those in households earning $75,000 or more now have tablets. Up from 19% last year, 38% of those in upper-income households now have e-readers.
In addition, women are more likely than men to own e-readers, as the data shows that approximately 27% of all women over 16 have a e-reader (only 22 percent of all men have one).