Travel Trends: Bavaria hosts GTM in Nuremberg Travel Trends: Bavaria hosts GTM in Nuremberg
Between 7 and 9 May over 500 international travel industry representatives from 50 countries are attending the 43rd GTM Germany Travel Mart™ in Nuremberg.... Travel Trends: Bavaria hosts GTM in Nuremberg

Between 7 and 9 May over 500 international travel industry representatives from 50 countries are attending the 43rd GTM Germany Travel Mart™ in Nuremberg. The GTM is an annual event organised by the German National Tourist Board (GNTB) in partnership with a different region or city each year. This year’s event is hosted by BAVARIA TOURISM (by.TM) and Nuremberg Convention and Tourist Office.

Established in 1972, the GTM is the most important B2B platform for Germany’s inbound tourism industry. The focal point of the GTM is the two-day B2B workshop at the NürnbergMesse trade fair centre. Around 330 exhibitors from the hotel industry and transport industries – together with inbound tourist agencies and local and regional tourism organisations – will be showcasing the latest trends, developments and tourism-related products in Germany to an international audience of trade professionals.

Guests include more than 500 key account managers from the international travel industry and media representatives from key source markets for inbound tourism to Germany. The delegates will be able to hold meetings and do business with German service providers, as well as make new contacts and strengthen existing ones.

“Germany is very well positioned in the international tourism market. In 2016 we were once again able to build on our status as the second most popular destination for European travellers. The GTM is an ideal platform for satisfying the existing high demand for travel to Germany and for harnessing untapped potential. For us, this means intensive communication with the traditional travel trade as well as with online tour operators.” 

Petra Hedorfer, Chief Executive Officer of the GNTB

“Tradition, innovation and hospitality – three words that sum up Bavaria and that are reflected in the 2017 GTM. It is these attributes that make the Free State so special and that make it Germany’s number one region for tourists. Last year, we set a new record of more than 90 million overnight stays – representing over 20 per cent of the overall German www.germany.travelmarket. These figures place Bavaria firmly at the top of all the federal states. At the GTM here in Nuremberg our guests will experience at first hand what makes Bavaria so traditionally different,”

Jens Huwald, CEO of by.TM, one of the GTM hosts

Yvonne Coulin, Manager and CEO of the Nuremberg Convention and Tourist Office, adds: “With 3.2 million overnight stays in 2016, Nuremberg is among the Top Ten Cities in Germany. The GTM is a good opportunity for us to show the most attractive sides of Nuremberg, the Metropolitan Region and Franconia. With the Opera House and the Germanisches Nationalmuseum, we have first-class locations for the events in the social program and the NurembergMesse offers ideal conditions for informative seminars and successful workshops.”

Product training for key market players

Nine pre-convention tours were held in the run-up to the official opening of the GTM. They focused on different tourism highlights of relevance to the GNTB’s campaign themes.

Effective marketing event for Germany’s SMEs

The format of the GTM has continued evolving since it first began in 1972. An onsite survey conducted at last year’s event revealed that 89 per cent of the German exhibitors were very satisfied or satisfied with how they were able to present themselves. Having closed successful business deals at the event, 87 per cent expressed an intention to take part in the 2017 GTM.

Green Event

Since 2012 the GNTB has been running the GTM as a green event, and this year is no exception when it comes to matters of sustainability. Sustainable measures include offsetting the carbon emissions of delegates’ international travel, providing catering that uses locally sourced ingredients, not using disposable plates and cutlery, and making better use of public transport. The concept for the 2017 GTM has already been awarded the Green Note quality seal.

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