Magdeburg hosts the most important sales event for Germany’s inbound tourism industry for the first time Magdeburg hosts the most important sales event for Germany’s inbound tourism industry for the first time
From 17 to 19 April the Germany Travel Mart™ (GTM) is being held in Magdeburg for the very first time. Every year, at the... Magdeburg hosts the most important sales event for Germany’s inbound tourism industry for the first time

From 17 to 19 April the Germany Travel Mart™ (GTM) is being held in Magdeburg for the very first time. Every year, at the most important B2B platform for inbound tourism to Germany, tourism experts and decisionmakers from the international travel industry – as well as trade journalists from all key source markets – find out about the latest trends, developments and tourism products in Germany. The GTM is organised by the German National Tourist Board (GNTB) in partnership with a different region or city each year.

Petra Hedorfer, Chief Executive Officer of the GNTB: “The fact that the GTM, in its 42nd year, continues to attract travel industry professionals of the highest calibre from around 45 countries shows how important it is for Destination Germany. Magdeburg, the capital of the state of Saxony-Anhalt, is hosting our most important sales event for the very first time.

In 2015 Saxony-Anhalt recorded more than 550,000 overnight stays by visitors from abroad – an increase of 5.6 per cent that reflected Germany’s overall performance in the international market. Next year, we will be using our ‘Luther 2017 – 500 years since the Reformation in Germany’ campaign to focus our global marketing activities on towns, cities and regions in Saxony-Anhalt that are associated with the great church reformer, Martin Luther.”

Sandra Yvonne Stieger, Managing Director of Magdeburg Marketing Kongress und Tourismus GmbH (MMKT), added: “We are very proud that Magdeburg is hosting such a high-profile sales event.” I have no doubt that the GTM will help us to draw even more attention to Magdeburg’s cultural and historical highlights. This is a huge opportunity for the city of Emperor Otto to show an international trade public what it has to offer.”

Strong international interest in the GTM

More than 500 key account managers and media representatives have registered for the 42nd GTM. The largest contingent is from Asia/Australia, with 130 delegates. 91 industry professionals are travelling to Magdeburg from south-east Europe and 85 are coming from the Americas/Israel.

Eighty delegates are visiting from north-east Europe, 69 from southwest Europe and 66 from north-west Europe. The focal point of the GTM is the two-day B2B workshop at Messe Magdeburg trade fair centre. Around 300 exhibitors from the hotel industry and transport industries – together with local and regional tourism organisations – will be showcasing the variety and quality of Germany’s inbound tourism to an international audience of trade professionals. The delegates will be able to hold meetings and do business as well as make new contacts and strengthen existing ones.

The GTM concept is having a sustained impact on the success of inbound tourism to Germany: in recent years, over 80 per cent of the international buyers and German exhibitors said that they concluded positive business deals as a result of the GTM.

This year, the GNTB will again be using social media such as Twitter (hashtag #gtm16) to ensure that the event reaches the widest possible audience.

Since 2012 the GNTB has been running the GTM as a green event, and this year is no exception when it comes to matters of sustainability. Sustainable measures include offsetting the carbon emissions of delegates’ international travel, providing catering that uses locally sourced ingredients, not using disposable plates and cutlery, and making better use of public transport.

About the GNTB The German National Tourist Board (GNTB) has its headquarters in Frankfurt am Main, Germany. It works on behalf of the Federal Ministry for Economic Affairs and Energy (BMWi) to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag.

The GNTB develops and communicates strategies and products to promote Germany’s positive image abroad as a tourist destination and to encourage tourists to visit the country. It has 30 agencies around the world to support its activities.

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