Magdeburg will soon be hosting a special event when 1200 trade visitors from 40 different countries come to the city to participate in the 42nd Germany Travel Mart™ (GTM), the largest incoming workshop for Germany as a holiday destination, which will take place from 17th to 19th April 2016. 450 travel buyers and experts, 600 tourism experts from Germany and 150 journalists from all over the world are expected to attend the event. For the City of Otto as the host of the GTM, this top-class major international event represents an outstanding opportunity to present the travel destination of Magdeburg to a global audience.
The GTM 2016 will feature a combination of intensive workshops and a comprehensive supporting programme including a variety of accompanying events. In the run-up to the GTM, the international guests from Europe and overseas will already meet up in Magdeburg in order to participate in the pre-convention tours, which will take place from 13th to 16th April. The pre-opening event will also take place in the town of Quedlinburg on 16th April.
The grand opening gala on 17th April
The GTM will be officially kicked off by a grand opening event at the Maritim Hotel Magdeburg followed by festivities for the guests on the Cathedral Square on Sunday, 17th April. The workshops for travel buyers and tourism experts are planned to take place at the exhibition grounds on 18th and 19th April and will be accompanied by the host evening in the Mark Fortress and the closing event at Magdeburg Zoo.
Sustainable marketing value for Magdeburg and Saxony-Anhalt
The 42nd GTM holds huge marketing value for the City of Otto and the entire holiday destination of Saxony-Anhalt. After all, all of the big names in the international travel and tourism industry will come together in Magdeburg in mid-April 2016. By hosting the event, Magdeburg and Saxony-Anhalt want to achieve a prominent position in travel catalogues all over the world.
With the anniversary of the Reformation in 2017 and the anniversary of the Bauhaus in 2019, Saxony-Anhalt is also seeking to establish itself as a travel destination in the international industry on a long-term basis. The upcoming Bauhaus anniversary celebrations in Dessau (2016) and Weimar (2019) are also one of the main focuses of city tourism in the metropolis of Magdeburg by the river Elbe. In 2016, for example, five major exhibitions on modernism in Magdeburg in the 1920s will be held here as part of the “Grand Plans!” project run by the Bauhaus Dessau Foundation.
The GTM 2016 is being hosted by Magdeburg, the City of Otto, in cooperation with the German National Tourist Board (GNTB). The GNTB, the Deutsche Zentrale für Tourismus e.V. (DZT), is based in Frankfurt am Main and is a marketing organisation for tourism in Germany (foreign marketing) that works on behalf of the German Federal Government.