Germany, the Largest 2-in-1 Market in Western Europe by End of 2015 Germany, the Largest 2-in-1 Market in Western Europe by End of 2015
According to the latest figures published by International Data Corporation (IDC), Germany will be the largest 2-in-1 market in Western Europe by the end... Germany, the Largest 2-in-1 Market in Western Europe by End of 2015

According to the latest figures published by International Data Corporation (IDC), Germany will be the largest 2-in-1 market in Western Europe by the end of 2015 with almost 800,000 detachable devices shipped over the four quarters.

Germany is the largest Western European PC market and was one of the first countries in Europe to adopt 2-in-1s when they were introduced at the beginning of 2011. Over the past few quarters, these detachable devices have become increasingly popular among German consumers and businesses, with volumes growing over 30% in 2014.

In the last few months, however, driven by a strong mobility trend, demand for 2-in-1s has soared and in 2Q15 Germany became the largest 2-in-1 Western European market, with shipments exceeding 120,000 units. Interestingly, 95% of the devices run on Windows and more than half are deployed in the commercial segment.

This adoption is a clear a sign of computing evolution. In the context of a declining PC market and even if the share of 2-in-1 remains marginal in the total device landscape, this new form factor is capturing not only consumer attention but also enterprise IT budgets.

“2-in-1s are the only product category with a positive outlook over the next four years,” said Chrystelle Labesque, research manager, EMEA Personal Computing. “This is due to an acceleration of the mobility trend, driven by increasing digitalization of business processes in German companies and by the release of Windows 10, which promises to overcome integration issues with existing IT infrastructures, and the rising popularity of this hybrid form factor among consumers as improved hardware meets both mobile and content-creation needs.”

IDC expects 2-in-1s to continue growing strongly and to represent 15% of total computing devices shipped annually to Germany by 2019.

 

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