IDC: Worldwide Tablet Market Continues to Decline IDC: Worldwide Tablet Market Continues to Decline
The worldwide tablet market declined -7.0% year over year in the second quarter of 2015 (2Q15) with shipments totaling 44.7 million units according to... IDC: Worldwide Tablet Market Continues to Decline

The worldwide tablet market declined -7.0% year over year in the second quarter of 2015 (2Q15) with shipments totaling 44.7 million units according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker. Marked by little hardware innovation and limited vendor portfolio updates, the market also declined -3.9% compared to the first quarter of 2015.

“Beyond the decline, we’re seeing a profound shift in the vendor landscape as the top two vendors, Apple and Samsung, lose share in the overall market,” said Jean Philippe Bouchard, IDC Research Director for Tablets.

“In the first quarter of the year, Apple and Samsung accounted for 45% of the market and this quarter, with the growth of vendors like LG, Huawei, and E FUN, their combined share dropped to 41%. Each of the growing vendors managed to address available pockets of growth in the market; connected tablets for LG and Huawei, larger tablets and 2-in-1s in the right price bands for E FUN. This trend is also something we see on a wider scale with the top 5 vendors accounting for 54% of the market, down from 58% last quarter. It is worth mentioning that Huawei enters the top 5 ranking for the first time, while E FUN has re-entered the top 10 after more than a year, further indicating that the vendor landscape is indeed evolving.”

Despite a continued decline in shipments for its iPad product line, Apple maintained its lead in the worldwide tablet market, shipping 10.9 million units in the second quarter. Samsung held its number 2 position in the market with 7.6 million units shipped and 17.0% market share in 2Q15. Lenovo maintained its third position with 2.5 million units and 5.7% share of the market. LG and Huawei ended the quarter in a statistical tie for fourth place (the two companies had s less than 0.1% difference in the market share), rounding out the top 5 with each shipping 1.6 million devices. As previously mentioned, share outside the top 5 continued to outgrow the market, representing 46% of total tablet shipments in 2Q15.

Top Five Worldwide Tablet Vendors – Preliminary Results for the Second Quarter of 2015 (Shipments in millions)

Vendor

2Q15 Unit Shipments

2Q15 Market Share

2Q14 Unit Shipments

2Q14 Market Share

Year-Over-Year Growth

1. Apple

10.9

24.5%

13.3

27.7%

-17.9%

2. Samsung

7.6

17.0%

8.6

18.0%

-12.0%

3. Lenovo

2.5

5.7%

2.4

4.9%

6.8%

4. Huawei*

1.6

3.7%

0.8

1.7%

103.6%

4. LG Electronics*

1.6

3.6%

0.5

1.0%

246.4%

Others

20.4

45.6%

22.4

46.7%

-9.3%

Total

44.7

100.0%

48.0

100.0%

-7.0%

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