After witnessing a strong growth in the festive third quarter, India tablet market posted a growth in Q4 2014, ending the year on a positive note. According to International Data Corporation (IDC), India tablet market reported shipments of 0.96 million units in Q4, a quarter-on-quarter growth of 3.6%. Strong performance of local players as well as increasing interest of the PC OEMs in the tablets space contributed to the expansion of the market over Q3. The share of PC OEMs in the market has grown by more than double year-on-year. This lead to CY 2014 closing on a 3.5 million mark posting a decline of 15% over CY 2013.
“The market saw a correction post the introduction of BIS regulation in July 2013. Unbranded tablets were wiped off from the market thereby contracting the bubble of growth witnessed in 1H 2013 and hence resulting in year-on-year decline in growth,” says Tanvi Mann, Market Analyst, Client Devices IDC India.
Form Factor Highlight: 7 inch tablets placed in less than $150 price band populate the market and will continue to do so in the foreseeable future. While Android still has majority of the pie, we do see vendors exploring the 8-9” windows form factor.
“Consumers are driving the wave of adoption of low cost tablets as a preferred mobility solution. We are also witnessing a higher inclination of consumers towards online buying platforms and vendors are keeping up with the trend,” says Kiran Kumar, Research Manager, Client Devices IDC India.
Wi-Fi enabled tablets have faced a steep decline over the quarters, losing out to connected tablets. The market is swiftly moving towards 3G connected tablets that posted a double digit growth in Q4 and accounted for approximately 60% of the total shipments. Additionally, we expect 4G tablets to pick up as more service providers rollout their LTE spectrums by 2H 2015.
Top 3 Vendor Highlights:
iBall: iBall rapidly climbed up its way to the number 1 spot in this quarter. From a 4.5% share in Q4 2013, the brand has more than tripled its share in Q4 2014.
Its growth is backed by low cost products targeted at consumers looking to own entry level form factors. The brand is actively engaged in expanding its retail presence as well as geographical reach.
Samsung: Samsung slipped to the second spot, with 12.9% of the market share as against a 17.9% share in Q4 2013. Local tablet vendors are posing stiff competition to Samsung at retail counters.
DATAWIND: The company is another local player to watch out for. The brand is synonymous with the Akash tablet owing to its engagement with government education projects in 2013. The brand is now focussed towards the consumer segment. Its low priced products follow a unique channel of direct selling and TV/Newspaper-led buying, targeting tier-2 and tier-3 cities.