Digital Business in its simplest form, is the process of transforming products and services, business processes, and relationships with customers, partners, and employees to leverage the new possibilities of modern technology.
In 2011, research company IDC predicted a massive structural shift in ICT — from an era of “2nd Platform” client/server and PC based technologies to the “3rd Platform”, one built on a foundation of mobile, social, big data, and cloud that would foster great innovation. This shift is now accelerating, opening up new market opportunities and disrupting traditional ones.
With competitive differentiation a primary goal of the Digital Business it’s inevitable that Australian organisations embrace this change and embark upon a journey that will ultimately challenge traditional thinking, enhance productivity and enable new operating models, leveraging a 3rd Platform foundation. IDC is seeing organisations leverage cloud services as a foundation element in this strategy and layering on advanced analytics, collaboration capabilities and new technologies to drive rich customer experience, speed to market in of new products/services, creative digital marketing, mobile commerce and optimisation of operational efficiencies amongst others.
IDC’s Australia Ecosystem Study 2014 revealed that the top 5 IT categories that reflected significant increased spending intentions in 2015 were business continuity and disaster recovery solutions, business analytics, infrastructure audit, ITSM and security. A reflection of the increasing maturity as we move into the second wave of repeatable and managed cloud services that is supported enterprise-wide by the business and IT.
Total public IT cloud services (software as a service [SaaS], platform as a service [PaaS], and infrastructure as a service [IaaS]) spending in Australia is forecasted to grow from A$909.2 million in 2014 to over A$1.7 billion in 2018, at a compound annual growth rate (CAGR) of 17.2% — approximately 8 times the growth rate of the overall IT services market. SaaS — accounting for nearly 60% of 2014 public IT cloud services spend — will continue to dominate public IT cloud services spend.
IDC believes that PaaS and Cloud Storage services will be the two fastest growing categories, driven by developer community adoption and big data-driven solutions.
“As we look ahead to 2015 and beyond, the industry is entering the most critical period yet in the 3rd Platform era: the “innovation stage,” primarily characterized by value creation across industries and a new wave of core technologies (innovation accelerators such as Internet of things (IoT), cognitive systems, pervasive robotics, 3D printing, and so forth) that radically extend the 3rd Platforms’ capabilities and applications”, says Raj Mudaliar, senior market analyst, IT & cloud services research at IDC Australia.