Analysts within research company International Data Corporation (IDC) believe that 2015 will be a year of accelerating innovation on the 3rd Platform. “While the...
InternetAnalysts within research company International Data Corporation (IDC) believe that 2015 will be a year of accelerating innovation on the 3rd Platform.

“While the smartphone component of IT spending continues to grow in Asia Pacific, its relative size is plateauing as enterprises shift gears to focus on efficient workflows on both employee and enterprise-owned devices; web scale cloud systems built by agile development teams to enable new business capabilities; systemic improvements on the journey to becoming a true data driven enterprise; and personalized digital experiences as well as branded Internet of Things (IoT) that provide an unprecedented customer experience,” says Shyne-Song Chuang, Program Director, Cross-Pillar, Security and Technology Advisory Service Research Group, IDC Asia/Pacific.

IDC revised IT spending growth in the Asia/Pacific (excluding Japan) (APeJ) region down from 8.7% to 5.8% in 2014 followed by a very modest increase to 6.0% in 2015. IT spending growth for the rest of the 2014-2018 forecast period is expected to climb upwards to 6.4% in 2017.

IDC expects the APeJ region to remain a most reliable engine for growth with multinational companies (MNCs) and Asian enterprises alike continuing to relentlessly look to Asia for future opportunities.

Drawing from the latest IDC research and internal brainstorming sessions amongst IDC’s regional and country analysts, the following are the top 10 key ICT predictions in 2015 that IDC believes will have the biggest commercial impact on the APeJ ICT market.

1) US$15B of government funding in 2015 will turn ICT plans into battlefields innovators

In 2015, IDC expects government ICT investments to be focused on the consolidation and streamlining of scarce ICT resources; the attainment of better management tools for effective decision making; and cyber-security.

2) 60% of enterprises in 2015 will structure IT into core vs Lines of Business (LoB) IT

In 2015, IDC predicts that 60% of enterprises will structure their IT departments into two functional groups: Core IT and a separate LoB IT function. For larger organizations, these groups will become physically distinct entities, but for most Asia Pacific enterprises this separation will be logical, as the two kinds of roles will be distinctly different but the reporting structure may not differ.

3) The software-defined battle lines will get defined in 2015

The hybrid cloud, or federated datacenter is still the current architecture of choice for organizations trying to align their IT infrastructure to the demands of the business.

4) The agile development team will be in high demand in 2015 with growth in DevOps adoptions

5) The digital experience in 2015 will separate market leaders from followers – Agility is the new business hygiene

Organizations are experimenting with “immersive experiences” and virtual brand experiences. These initiatives attempt to drive different conversations, promote digital channels, reduce the cost per transaction, and positively change the brand and perception of the organization. Ultimately, the goal is to improve the overall customer experience.

6) 3rd Platform technology mash-ups go on steroids in 2015, driving new business models and fundamental organizational change

The mash-ups of Cloud, Social Business, Big Data Analytics and Mobile will continue to come together at a more intensified rate of adoption in 2015.

7) Creating new markets with branded IoT

IDC believes that in 2015, the market will see a flux of consumer IoT embedded into consumer retail brands/products. Partnerships between IoT vendors (including ODM/OEM manufacturers) and non-tech consumer goods’ brands will emerge rapidly to create a sizable market opportunity for the IT industry.

8) Personalized businesses will thrive on disruptive platforms in 2015

In 2015, IDC predicts that there will be an influx of cloud-based, business-led innovation platforms to support the growing need for personal digital services and businesses across multiple sectors and industries. These personal services deliver a new level of customer experience that has become the new norm. Many of these will leverage cloud-based, business-led innovation platforms to support this growing need.

9) Data whisperers will emerge in 2015 driving the shift to a data-driven enterprise

IDC predicts that in the next three years, those who fail to adopt a data-driven strategy will no longer be able to effectively meet consumer demands.

10) Service providers will compete aggressively in 2015 for world dominance with the support of Big Data and analytics

Big Data and analytics will be a major weapon for service providers in 2015. Those that are able to attract consumer transactions and assets will have a much deeper arsenal to work with. The service provider industry is transforming and the self-defining entities within it will emerge from a wide variety of heritage. The American mega-providers will continue to lead in the near term, but other and more organizations will challenge that position.

IDC predicts that the battle for global dominance of the consumer will be defined in the coming year.

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