Oracle Chief Executive Officer Mark Hurd kicked off his keynote by saying that a new era of social and mobile technologies, powered by cloud,...

mark hurdOracle Chief Executive Officer Mark Hurd kicked off his keynote by saying that a new era of social and mobile technologies, powered by cloud, is forcing companies to change how they do business.

Hurd then went on to discuss how one of the most significant challenges for CIOs trying to update their systems is that they are being asked to innovate more while often operating with tighter, or at best flat, budgets.

“They have to keep selling. They have to keep billing. They have to close the books. There’s no time-out to start again,” Hurd said.

Executives from dunnhumby, Pearson, Procter & Gamble, Walgreens, Xerox, and other leading companies joined the conversation to share their success stories.

During the keynote, Hurd reinforced the common theme in his guests’ stories: “They all face the problems that I described. They all give you a different flavour of it because the strategy of each company is different, so their IT agenda is different. But the fundamental problem is the same. How do I transform with the backdrop of all of the secular change and budget constraints?”

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