According to International Data Corporation (IDC), PC shipments in Europe, the Middle East, and Africa (EMEA) reached 21.8 million units in the first quarter...
pcAccording to International Data Corporation (IDC), PC shipments in Europe, the Middle East, and Africa (EMEA) reached 21.8 million units in the first quarter of 2014, which resulted in a decline of 1.1% in comparison with the same quarter last year.

The EMEA market stabilized as Western Europe returned to growth at 8.6%, supported by an upturn in business demand across the region, which drove a strong 15.1% increase in the commercial space, while consumer also returned to more stable trends showing growth of 2.1%.

At the same time, Central and Eastern Europe (CEE) remained partially impacted by high inventory and currency fluctuations and declined by 16.7% while MEA saw an 8.4% drop in shipments as parts of the region continued to suffer from political unrest. Total EMEA shipments have now been declining for seven consecutive quarters, but the pace of contraction slowed considerably this quarter; despite areas of improvement, the market has not yet fully recovered. Desktop PC shipments increased by 1.4%, while portable PCs continued to contract by 2.6%.

“According to expectations, the overall PC market in Central and Eastern Europe and the Middle East and Africa recorded a year-on-year decline of 12%,” said Stefania Lorenz, associate VP, IDC CEMA Systems.

Vendor Highlights

HP posted a strong quarter in both the consumer and commercial markets, growing in WE and MEA. A favorable year-on-year comparison and numerous product launches explained part of the success. Furthermore, the continued execution of the new strategy paid dividends.

Lenovo continued its expansion across EMEA and outperformed the market with an increase of 33% in total shipments.

Dell took the third place, achieving another strong quarter.  The vendor fully leveraged from its commercial strength and benefited also from investment in building an indirect channel in the latter quarters.

Acer ranked fourth. Results were in line with the market in the portable PC area across most of the region, the quarter also being a period of transition for the vendor, with several refreshes and a new portfolio coming up next quarter.

Asus kept its fifth place thanks to growth in notebook shipments and a strong increase in the desktop area.  The vendor gained market share in the region, building upon product innovation and leveraging from launches after shortages in the fourth quarter of 2013.

Outside the top 5 vendors, Toshiba remained in sixth place facing the challenges of a slow consumer market. Apple, in seventh position, fared well despite an unfavorable yearly comparison when 2013Q1 was boosted by a backlog of the new All-In-Ones. Fujitsu took over eighth place with good results in the desktop or in overall commercial space, depending on the country.  Sony shipments declined in the region following the recent announcement of its exit from the PC market. Samsung closed the top 10 ranking in EMEA with another quarter of decline due to disinvestment from mainstream portable PC and a switched focus on Chromebooks and high-end Ultrabooks.

Top 5 Vendors: Europe, Middle East, and Africa (EMEA) PC Shipments*1Q14 (Preliminary) (000 Units) 

Vendor

1Q13 Shipments

1Q14 Shipments

1Q13 Share

1Q14 Share

1Q14/1Q13 Growth

Hewlett-Packard

4,039

4,702

18.4%

21.6%

16.4%

Lenovo

2,594

3,458

11.8%

15.9%

33.3%

Dell

2,237

2,453

10.2%

11.3%

9.6%

Acer Group

2,417

2,105

11.0%

9.7%

-12.9%

ASUS

1,745

1,870

7.9%

8.6%

7.2%

Others

8,977

7,184

40.8%

33.0%

-20.0

Total

22,009

21,771

100.0%

100.0%

-1.1%

 

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