Love it or hate it, Facebook turns 10 and reaches that milestone as the dominant social networking platform, used by 57% of all adults and 73% of all those ages 12-17.
“Adult Facebook use is intensifying: 64% of Facebook users visit the site on a daily basis, up from 51% of users who were daily users in 2010”, says Aaron Smith, Senior Researcher at the Pew Internet & American Life Project.
Among teens, the total number of users remains high, according to PewResearchCenter surveys, and they are not abandoning the site. New PewResearchCenter survey findings show how people are using Facebook and what they like and dislike about the site.
1.Some users dislike certain aspects of Facebook, but fear of missing out on social activities (or “FOMO”) isn’t one of them.
Their dislikes start with oversharing by friends and people posting one’s personal information (such as photos) without first asking permission are among the most common. Parents are especially protective of images of their children, as 57% of Facebook users with children under the age of 18 say that people posting pictures of their children without asking permission first is something they strongly dislike about using Facebook.
2.Women and men often have varying reasons for why they use Facebook – but everything starts with sharing and laughs.
Users say they especially appreciate photos and videos from friends (47% say that’s a major reason they use the site), the ability to share with many people at once (46% cite that as a major reason), updates from others (39% cite that), and humorous content (39%).
3.Half of all adult Facebook users have more than 200 friends in their network.
Facebook users differ greatly when it comes to the number of friends in their networks:
39% of adult Facebook users have between 1 and 100 Facebook friends
23% have 101-250 friends
20% have 251-500 friends
15% have more than 500 friends
Among adult Facebook users, the average (mean) number of friends is 338.
4.12% of Facebook users say that someone has asked them to “unfriend” a person in their network.
Younger users are more likely to have experienced this than older users: 19% of 18-29 year old Facebook users have had someone ask them to remove a friend from their network (compared with 10% of 30-49 year olds, 7% of 50-64 year olds, and 5% of those 65 and older).
5.Facebook users “like” their friends’ content and comment on photos relatively frequently, but most don’t change their own status that often.
When asked about the frequency with which they engage in certain behaviors on the site, Facebook users tend to point towards “liking” content that others have posted and commenting on photos as the activities they engage in most often. On the other hand, most users change or update their own status only occasionally:
44% of Facebook users “like” content posted by their friends at least once a day, with 29% doing so several times per day.
31% comment on other people’s photos on a daily basis, with 15% doing so several times per day.
19% send private Facebook messages to their friends on a daily basis, with 10% sending these messages multiple times per day.
10% change or update their own status on Facebook on a daily basis, with 4% updating their status several times per day.
Some 25% of Facebook users say that they never change or update their own Facebook status.
6.Half of internet users who do not use Facebook themselves live with someone who does.
Among internet users who do not use Facebook themselves, 52% say that someone else in their household has a Facebook account.