Nowadays trends in media and entertainment (M&E) show that the industry revolves  around the monetization of digital content. Technical advances are reshaping many aspects of...
onlineNowadays trends in media and entertainment (M&E) show that the industry revolves  around the monetization of digital content. Technical advances are reshaping many aspects of the industry, from video capture and post-production to delivery and archiving.

In turn, these developments are fueling demand for storage. According to the latest research from International Data Corporation (IDC), this growing relationship between the M&E and storage industries will drive new approaches to data management and distribution and force acceptance of new technology developments, such as aggressive use of cloud-based storage, across the industry ecosystem.

“New technology and content delivery methods are redefining the M&E industry,” said Amita Potnis, Research Analyst, Storage Systems. “As the industry continues to grapple with constant change, an ecosystem of storage and services suppliers has emerged, often making it unclear as to where, how, and to what extent storage and other related services are used. To provide a better understanding of the industry’s current needs and challenges, IDC is publishing a series of reports that examines storage-related technology adoption trends within the M&E space.”

According to the report on Storage Consumption and Dynamics in the Media and Entertainment Industry, cloud adoption is still feared in the M&E industry for security reasons as any breach would result in direct monitory loss, but content creation and post-production still often relies on outdated and inefficient content sharing methods.

Moreover, globalization and the delivery of content in different geographic regions with different video standards increase storage requirements. In the same time, the future value of older content is often unclear, which perpetuates an “archive all” mentality and increases storage demand.

“The evolving complexity of the digital asset lifecycle is forcing media and entertainment providers to reevaluate their storage infrastructure and services strategies, as datacenter capacity demands increase beyond the petabyte level,” explained Paul Hughes, Program Director, Storage and Data Management Services. “Media and entertainment providers have little choice but to review their existing media lifecycle workflows, eliminate out-of-date processes, revamp existing storage strategies, and adapt in real time to prepare for future data demands being driven by higher quality video.”

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