More PC’s sold in India in Q2 2013. What fueled the growth? More PC’s sold in India in Q2 2013. What fueled the growth?
The overall India PC shipments for the second quarter of 2013 were 3.53 million units, representing a substantial year-on-year growth of 24.0% over Q2... More PC’s sold in India in Q2 2013. What fueled the growth?
pcThe overall India PC shipments for the second quarter of 2013 were 3.53 million units, representing a substantial year-on-year growth of 24.0% over Q2 2012 and a quarter-on-quarter surge of about 30.2 % over Q1 2013, according to research provided by International Data Corporation (IDC).

According to IDC analysts, the growth was fueled by state-led manifesto spending on notebooks which steered commercial investments in the Indian PC market in Q2 2013. Special projects currently being executed in states like UP, Rajasthan, and Tamil Nadu accounted for roughly one third of the total PC market size in Q2.

However, the organic demand for PCs in India outside special projects has weakened, which remains a cause of concern for PC vendors.

In terms of vendor share, HP recorded its highest ever quarterly market share with an exceptional 34.1% share in Q2 2013. Delivering an outstanding performance, HP stayed dominant across all segments in commercial and  consumer PC business in India.

Dell took the second position with a share of 11.0% in Q2 2013, followed by Acer, which took third with a market share of 10.4%. Acer continues to thrive in government and education projects spread across the country. The vendor executed large deals in the states of Tamil Nadu and Rajasthan, which fueled their growth in the commercial PC market in Q2.

Q3 has historically witnessed strong consumer buying because of the forthcoming festive season in various parts of the country. This is also well aided by the back-to-school/college season and related campaigns undertaken by vendors and partners across different regions and IDC analysts expect 2013 to be no different.

Vendor Share – India Overall PC Market, Q2 2013 (% of Shipments) 

Hewlett-Packard

34.1

Dell

11.0

Acer

10.4

Lenovo

9.3

Others

35.2

Total

100.0

Source: IDC’s Asia Pacific Quarterly PC Tracker, Q2 2013

 

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