Worldwide tablet market, over 100% growth year over year in Q1 2013 Worldwide tablet market, over 100% growth year over year in Q1 2013
Worldwide tablet shipments continue to surge, growing 142.4% year over year in the first quarter of 2013, according to data from the International Data... Worldwide tablet market, over 100% growth year over year in Q1 2013
ipad-mini-blackWorldwide tablet shipments continue to surge, growing 142.4% year over year in the first quarter of 2013, according to data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker.

According to the research firm, tablet shipments totaled 49.2 million units in the first quarter of this year, surpassing that of the entire first half of 2012, the market’s growth being  fueled by increased market demand for smaller screen devices.

Apple outperformed IDC’s most recent projections for the quarter, shipping 19.5 million units compared to a forecast of 18.7 million units. The company, which historically has experienced a steep drop off in first quarter shipments (following strong holiday sales in the fourth quarter), saw some smoothing of that seasonality this year.

Top Five Tablet Vendors, Shipments, and Market Share, First Quarter 2013 (Shipments in millions) 

Vendor

1Q13 Unit Shipments

1Q13 Market Share

1Q12 Unit Shipments

1Q12 Market Share

Year-over-Year Growth

1. Apple

19.5

39.6%

11.8

58.1%

65.3%

2. Samsung

8.8

17.9%

2.3

11.3%

282.6%

3. ASUS

2.7

5.5%

0.6

3.1%

350.0%

4. Amazon.com Inc.

1.8

3.7%

0.7

3.6%

157.1%

5. Microsoft

0.9

1.8%

0.0

N/A

N/A

Others

15.5

31.5%

4.9

24.1%

216.3%

Total

49.2

100.0%

20.3

100.0%

142.4%

 

Number two vendor Samsung also performed above expectations and managed to grow its shipments over the fourth quarter as more of the company’s smaller-sized tablets began to gain traction in the market. Samsung has also used its recent Android smartphone growth to help bring its tablet product line into new markets and channels, leveraging the opportunity to package and bundle. The strong performance of the two market leaders helped drive total shipments to an impressive 49.2 million units for the quarter.

“Sustained demand for the iPad mini and increasingly strong commercial shipments led to a better-than expected first quarter for Apple,” said Tom Mainelli, Research Director, Tablets at IDC.

Top Tablet Operating Systems, Shipments, and Market Share, 2013 Q1 (Shipments in Millions) 

Vendor

1Q13 Unit Shipments

1Q13 Market Share

1Q12 Unit Shipments

1Q12 Market Share

Year-over-Year Growth

Android

27.8

56.5%

8.0

39.4%

247.5%

iOS

19.5

39.6%

11.8

58.1%

65.3%

Windows

1.6

3.3%

0.2

1.0%

700.0%

Windows RT

0.2

0.4%

0.0

N/A

N/A

Others

0.1

0.2%

0.2

1.0%

-50.0%

Total

49.2

100.0%

20.3

100.0%

142.4%

 

ASUS managed to move into the number 3 vendor spot as it continued to see decent tablet shipment demand from the highly marketed Nexus 7 device. But, with Google’s I/O conference right around the corner and expectations of an imminent device refresh, the company will need to find a way to sustain its momentum. Amazon fell to the number 4 position, once again the victim of a highly seasonal product cycle.

Microsoft, which is a focal point for many in the tablet space, entered the top five for the first time as shipments of its Surface RT and Surface Pro tablets combined for a total of nearly 900,000 units.

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